Gabriel Robinson / Content Systems for PTs Book audit
Content systems for personal trainers · Perth

Your content, structured like your training.

Scripts, hooks and a posting system built for PTs, so you know exactly what to post every week and why it works.

Book a free audit call 20 minutes, free. We talk through where your page is and what it would take to move it forward. If it's a fit, we work together. If not, no hard feelings.
12 scripted reels / month 1 posting calendar 1 monthly review
Gabriel setting up under a loaded barbell in a squat rack
Week 1 · Squat 3×6
Programmed. Tracked. Posted.
The problem

You're a good coach.
Your page doesn't show it.

Most PTs don't have a content problem. They have a structure problem.

4 posts in 28 days

Posting without a plan

Content goes up when there's time, and the algorithm rewards consistency you don't have.

Lost in the first second

Hooks that lose people

The best advice in the world doesn't matter if nobody watches past the opening frame.

No next step

No path to booking

Viewers like the post, then leave. Nothing tells them what to do next.

The system

Four steps. Every month.

01

Audit

I break down your page: what's working, what isn't, and where viewers drop off.

02

Script

Reel scripts written for your niche and your clients, from hook to call to action.

03

Schedule

A posting calendar where every post has a job: attract, build trust or convert.

04

Review

A monthly call and a one-page report showing what moved and what changes next.

You coach. I build the system.

Before and after

Same coach.
Different system.

01 · The hook

The idea didn't change. The first second did.

Same footage, same advice. The after version names the mistake the viewer is making, so they stay to find out.

Before
Here's a good exercise for your back 💪
After
Gabriel in a dead hang on a pull-up bar
Can't do a pull-up? Start here
Dead hang · 3×30s · Week 1
02 · The grid

Consistency is what makes a page look premium.

One cover style, one text treatment, a number on every post. The feed reads as one body of work.

Before
After
03 · The bio

Tell people who you help and what to do next.

A visitor decides in a few seconds. The bio should answer who it's for and how to start.

Before
coach_example PT | Lover of fitness | Gym life Living my best life DM me no link
After
coach_example Strength coach for women 25–40 Hormone-smart training · Joondalup Free consult ↓ Book a consult

Examples shown are illustrations. Real client results will be added here.

Gabriel in a dead hang at the start of a pull-up
Max pull-ups · 20 · 29 Oct 2026
About

Built on my own page first.

I'm Gabriel, an Exercise Science and Rehabilitation student at ECU on the pathway to a Master's in Strength and Conditioning, with experience working the floor and selling memberships in Perth gyms.

I run @gabrielrobinson.au, where I document my training with every number shown. It runs on the same content system I build for PTs. I understand training, so your scripts are accurate. I understand content, so they get watched.

150kgSquat 1RM
20Max pull-ups
80cmVertical jump
Current as of Oct 2026. Retested every 8–12 weeks on the page.
Exercise Science & Rehabilitation · ECUPathway · Master's in S&CPerth-based
Gabriel standing in a doorway with arms crossed
Steak, sourdough with avocado and sweet potato fries
Fuel · 190 g protein / day
Holding a pair of 20 kg dumbbells
What you get
Plans from$350

Every PT is different, so we'll match the plan to your goals on the call. Options range from a one-off audit with a month of scripts to fully managed monthly content with on-site shoots in Perth.

Book a free audit call
Included in monthly plans
  • Reel scripts for your niche12 / month
  • Posting calendarWeekly
  • Caption and cover templatesYour brand
  • Strategy call and results reportMonthly
  • On-site shootPerth, top plan
Founding clients Now taking my first 5 founding clients at a reduced first-month rate.
FAQ

Questions

Do I need to be good on camera?

No. Many scripts work as voiceovers or with on-screen text over your training footage.

Do you film the content?

On the top plan, I come to you in Perth for a monthly shoot. On other plans, you film using simple shot lists I provide.

Do you work with PTs outside Perth?

Yes. Audits, scripts and editing all work online. Only shoots are Perth-only.

Is there a lock-in contract?

No. Monthly plans run month to month.

What happens on the free call?

We look at where your page is now, what you want it to do for your business, and what it would take to get there. If it's a fit, I'll recommend a plan and we get started. If it isn't, we don't work together, and that's fine.

Know what to post.
Know why it works.

Book a free audit call 20 minutes, free, no pressure.